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Social patterning of economic subjectivities and the digital transformation of retail finance in Switzerland

Economic sociology has long established that people of different social classes make financial decisions differently due to their different socialization and habitus. However, today, an increasing part of our financial choices is delegated to algorithms: we rely on financial apps for our mortgage, credit and investment choices. If algorithms play a bigger role in our financial choices than our habitus, will social differences in financial behaviour increase or decrease? This project seeks to find it out.